If you’re considering starting a new business, but you’re debating on whether to buy a franchise or invest in a start-up, let’s weigh the pros and cons. Starting a franchise is often a better solution than beginning a start-up for several reasons. For starters, franchises have a higher success rate because they begin under a proven system. Another advantage is that you get the training and ongoing support of an established business. Also, when you buy a franchise, you get instant brand recognition from a known product or service. That means you won’t need to invest tons of money in an advertising campaign to get people to notice you. They already know your brand. Plus, many franchises offer work from home opportunities.

In contrast, start-ups have a higher failure rate than low-cost franchises. An estimated 25% of start-ups fail within a year, and that percentage grows to 50% within five years. Also, when you start your own business from the ground up, you’re on your own. It’s up to you to put in time and effort to get it off the ground, not to mention a substantial amount of money toward marketing and advertising to get people to notice you. Low-cost franchises begin with a proven concept and brand and established customers, making them easier and less risky than a start-up. In a nutshell, franchises generally have lower start-up investment with high income potential and are turnkey businesses that come with an established training and support system.

If you’re sold on the franchise opportunity, consider Cookie Advantage. This low-cost franchise helps its clients market their brand in a memorable—and tasty—way. Cookie Advantage is essentially a customer care follow-up program that helps businesses develop relationships with their customers by sending them customized client gifts as a way of saying thank you, with fresh baked cookies. If you want to work from home through this client gift program, contact Cookie Advantage today!